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June 1, 2020 • jainendra joshi • MEDICAL AND HEALTH

 

 

World Milk Day |

1 June 2020 Since the primary World Milk Day was held in 2001, many countries spread throughout the

planet have participated within the celebrations and therefore the number is growing annually

 

 

. Why hold a World Milk Day?

 

The Day provides a chance to focus attention on milk and to publicise activities connected with milk

and therefore the milk industry. The fact that a lot of countries prefer to do that on an equivalent day

lends additional importance to individual national celebrations and shows that milk may be a global

food.

 

 

Where did it begin?

FAO (the Food and Agriculture Organisation of the United Nations) was asked to propose a selected

day on which all aspects of milk might be celebrated. Why 1st June? This date was chosen because

variety of nations were already celebrating a national milk day on or around this point . Late May was

originally proposed, but some countries, for instance China, felt they already had too many celebrations

therein month. While most countries hold their celebrations on 1st June, some prefer to hold them every

week approximately before or after this date.

 

Why is World Milk Day celebrated?

 World Milk Day was established by the Food and Agriculture Organisation of the
 
United Nations to acknowledge the importance of milk , and to

celebrate the dairy sector.

 

 

WHO CAN ORGANIZE A WORLD MILK DAY CAMPAIGN?


Anybody can host a World Milk Day event. the subsequent are best placed to host events promoting the

dairy industry and should have already been involved during a World Milk Day event:

Community groups, sporting clubs etc.


Dairy Producers/Farmers/Cooperatives


Dairy Manufacturers


Health/Nutrition Organizations


Dairy Retailers


Dairy Researchers


Dairy Industry suppliers


Agricultural Societies


Schools & Universities


Individuals/Families

 

WHAT KIND OF SOCIAL MEDIA CAMPAIGNS CAN WORLD MILK DAY BE?

  • TikTok challenge
  •  
  • Twitter chat about dairy
  •  
  • Photo contest to select the most photogenic dairy cow
  •  
  • Videos of dairy farmers and/or their dairy cows
  •  
  • Recipe contest
  • Boomerang videos
  •  
  • Snapchat filters
  •  
  • Facebook/Instagram live
  •  
  • Influencer campaigns
  •  
  • Song competitions

 

WHAT ARE THE THEMES FOR WORLD MILK DAY?

We will be celebrating the 20th Anniversary of the UN declared World Milk Day. 

We also encourage you to talk about the important contributions of the dairy sector to:

  • Good food, health and nutrition
  •  
  • Farmers caring responsibly for their communities, the land and their animals
  •  
  • Sustainability practices in the dairy sector
  •  
  • How dairy contributes to economic development and livelihoods

 

WHAT ARE THE REQUIREMENTS TO BE PART OF WORLD MILK DAY?

World Milk Day can take the shape of any campaign organized by anyone in the world as long as it

follows the following requirements:

  • Feature the dairy sector or dairy products (on the menu, on the program)
  •  
  • Dairy has to be on the menu or be featured in your campaign (any type of dairy product, any type of
  •  
  • meal, any type of cuisine, any type of catering)
  •  
  • Make references to World Milk Day using @WorldMilkDay and the hashtags #WorldMilkDay &
  •  
  • #EnjoyDairy
  •  
  • Be registered with us: please visit www.WorldMilkDay.org or contact milkday@emergingag.com
  •  
  • Share information about the campaign with the World Milk Day community: livestream video,
  •  
  • recorded film, photos by using #WorldMilkDay in your posts or emailing us directly with the material.

 

HOW CAN I SHARE MY WORLD MILK DAY CAMPAIGN WITH THE REST OF THE WORLD?

We want World Milk Day to be known around the world and for people to see the creativity of World Milk

Day organizers by having access to live and recorded images of all the campaigns taking place around

the world. World Milk Day will build in particular on social media to make sure that all campaigns are

shared widely and sometimes live or with little delay.

When designing your campaign, you should consider the following options:

  • Use the hashtag #WorldMilkDay & #EnjoyDairy on social media
  •  
  • Capturing images of your campaign: any visual material that can be shared in social media will
  •  
  • be of great use. Take pictures, post them on social media with #WorldMilkDay & #EnjoyDairy and
  •  
  • email them to us
  •  
  • Writing about your campaign: you can write a blog post before and after the campaign explaining
  •  
  • why you are involved in celebrating World Milk Day.
  •  
  • Recording parts of my campaign: any type of video content (edited and non-edited) showing
  •  
  • what your campaign looks like can be sent to us to be uploaded on social media platforms to be
  •  
  • shared with us (#WorldMilkDay & #EnjoyDairy on Facebook, YouTube, Instagram, Twitter)

 

WHAT ARE THE GUIDELINES FOR PROMOTING MY WORLD MILK DAY CAMPAIGN ON SOCIAL MEDIA?

Official hashtags: #WorldMilkDay & #EnjoyDairy

Handle: @WorldMilkDay

Examples of tweets:

  • Let’s make this year count – Drink Milk on June 1! #WorldMilkDay #EnjoyDairy worldmilkday.org
  •  
  • I’m pledging to drink more milk this year and am hosting a #WorldMilkDay on June
  •  
  • 1 worldmilkday.org #EnjoyDairy
  •  
  • I’m pledging to love my dairy and am hosting a #WorldMilkDay on June
  •  
  • 1 worldmilkday.org #EnjoyDairy 
  •  
  • I’m hosting a #WorldMilkDay celebration by eating dairy on June 1 worldmilkday.org #EnjoyDairy 

 

HOW CAN I GET HELP TO ORGANIZE AND PROMOTE MY WORLD MILK DAY CAMPAIGN?

Coordinating with the Global Dairy Platform is essential to make sure that we can continue the

momentum. Make sure you contact us throughout and don’t hesitate to ask for our guidance if you have any doubts.

Please visit worldmilkday.org to review the guidelines and email us at milkday@emergingag.com if you

have any questions, and don’t forget to use the Global Dairy Platform to promote your World Milk Day

related activities, including your campaign launch:

  • STEP 1: Submit your campaign by filling out our form on Worldmilkday.org or
  •  
  • emailing milkday@emergingag.com
  •  
  • STEP 2: Include our websites and social media channels on your campaign website if you have one.
  • STEP 3: Share your news. Send us your launch related news and hashtags
  •  
  • to milkday@emergingag.com 
  • STEP 4: Share your campaign material (video, photos, posts) using our hashtags #WorldMilkDay &
  •  
  • #EnjoyDairy.